About AgFlo

Francois Roy is an entrepreneur, founder and CEO of AgFlo. He brings over 20 years of experience in technology development, innovation and bringing products to market.

Before founding AgFlo, he founded Axceta, a company specializing in electronic design and technology product development. Through Axceta, he led numerous technology projects from initial idea through to market launch, notably in the agricultural sector, for organizations whose products are deployed across multiple international markets.

With AgFlo, Francois draws on this experience to make agricultural inventory management simpler, more reliable and more profitable for producers and mills. He focuses on practical improvements that create value for customers.

He is a passionate designer, builder and intrapreneur with more than 20 years of experience developing hardware products and services. He holds a bachelor's degree in industrial design and has helped create a wide range of products, guided by a desire to turn ideas into practical, lasting solutions.

Recognized for his ability to build and rally teams around a clear vision, Martin has established himself as an intrapreneur able to help organizations grow and adapt by combining creativity, rigour and entrepreneurial spirit. He excels at bringing innovative concepts to life, turning complex challenges into tangible opportunities for growth and impact.

After two decades pushing the boundaries of design across various sectors, he chose to turn to agriculture, a field where innovation and purpose meet. This shift stems from a deep conviction: to go beyond the superfluous and build solutions that genuinely improve people's lives and contribute positively to society.

Driven by constant curiosity and a human-centered approach, Martin is committed to deeply understanding the real contexts and needs of users. He aims to exceed their expectations by creating purposeful products that make a lasting difference.

With over 30 years of experience in the agricultural sector, Simon Gagné has taken on a wide variety of roles and challenges. He began his career as an employee on a hog farm, where he quickly developed a deep passion for the agricultural world, its day-to-day challenges and, above all, its people.

Over the years, that passion led him toward management roles and then into business development at the national and international level. He works with companies, producers and partners around the world, building a practical understanding of the sector's challenges.

Driven by a constant desire to solve real problems and create value, Simon places customer satisfaction at the heart of his priorities. Being available, attentive and engaged in their success is an integral part of how he works.

At AgFlo, he puts his field and strategic experience to work helping producers and mills adopt technology solutions that are simple, effective and profitable. His goal is to help customers optimize their operations while building strong, lasting relationships built on trust.